WEMFacademy
Overview of all webinars
In 2025, the WEMF is offering various webinars on topics such as potential and market analysis, target group analysis and strategic intermedia planning based on the MACH studies as well as tips and tricks for NEXT>LEVEL. All webinars are free of charge and take place on Zoom. Video recordings and documents from past webinars are available in the archive.
Program 2025
10 April 2025: Target group development and analysis
The wide range of WEMF data provides valuable input for gaining a deeper understanding of your own target group. Find out in the free webinar how you can develop and analyse your target group with the help of WEMF data.
The webinar will be held in German.
15 May 2025: Strategic media planning and tactical print planning
Find out in the free webinar how you can successfully implement strategic intermedia and tactical print planning with the MACH Strategy study. You will also learn how to make data-based decisions for your optimal media mix.
The webinar will be held in German.
26 June 2025: Data and tools for publishers
In addition to MACH research data, the WEMF offers other valuable data and practical tools for publishers. Find out in the free webinar how you can obtain valuable arguments and practical insights for your day-to-day business with the help of circulation certification, advertising statistics and circulation statistics.
The webinar will be held in German.
21 August 2025: NEXT>LEVEL at starter level
With the practical NEXT>LEVEL data portal, you can view, analyse and graphically display data. In the free webinar, the WEMF professionals will show you tips and tricks at beginner level for the efficient and time-saving use of NEXT>LEVEL in your day-to-day business.
The webinar will be held in German.
20 November 2025: NEXT>LEVEL at advanced level
With the practical NEXT>LEVEL data portal, you can view, analyse and graphically display data. In this free webinar, WEMF professionals will show you tips and tricks at an advanced level for the efficient and time-saving use of NEXT>LEVEL in your day-to-day business.
The webinar will be held in German.
Archives
20 February 2025 - Potential analysis and market analysis
28 November 2024 - Use of MACH studies in your everyday agency life
31 October 2024 - NEXT>LEVEL Pro en français
24 October 2024 - NEXT>LEVEL Pro
26. September 2024 - NEXT>LEVEL en français
19 September 2024 - NEXT>LEVEL Starter
12 September 2024 - Offers from the Better Prediction Initiative
27 June 2024 - Insights from WEMF data for publishers
21 March 2024 - WEMFacademy for media companies
25 January 2024 - WEMFacademy for specialists in the fields of market research or consumer and market insights of B2C-oriented companies.
30 November 2023 - WEMFacademy for advertising clients
Valuable insights from WEMF studies for advertising clients to optimise market analyses and target group strategies.
20 September 2023 - WEMFacademy on the NEXT>LEVEL data tool
In-depth insight into the numerous functionalities of NEXT>LEVEL for users from all industries.
15 June 2023 - WEMFacademy for media companies and marketers
Insights from the MACH Strategy study for marketing professionals in direct mail, cinema, out-of-home, print, radio, TV and web offerings.
Recording
Presentations
9 March 2023 - WEMFacademy for media companies
Practical applications of MACH studies for reviewing the performance of products and for competitive comparisons of media houses.
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