How do you reach the right target groups in the sports and culture sectors? Which events, sports and cultural offerings resonate with the Swiss public? And how can these insights be used to inform sponsorship, marketing and communication strategies?

In this free webinar, you will gain in-depth insight into WEMF’s new Sports & Culture module. The experts at WEMF will demonstrate what data is included in the new data package and how it can be used to generate analyses. You will also learn how Sports & Culture data can be linked with other WEMF studies to combine interest, behaviour and consumption data with socio-demographics, geography and media usage.

Date and duration

The webinar is free of charge and will take place on Wednesday, 19 november 2026 from 10.00 to 10.40 a.m.

Moderator and speakers

Registration

Das Webinar findet auf der Videokonferenz-Software Zoom statt.