Overview

MACH Consumer

The largest consumer media study in Switzerland

MACH Consumer

MACH Consumer is the largest and most comprehensive continuous consumer media study in Switzerland

Description

The Consumer Media Study provides advertisers with transparency regarding target groups by quantifying individual consumption and information behaviour. It shows how many consumers buy a product or use a service, which shopping channels they use, and through which media they obtain information. MACH Consumer links title reach from MACH Basic with thousands of marketing target groups from the consumer sector. It determines the needs, preferences, and habits of Swiss consumers for approximately 20 consumption areas, 60 sub-markets and 500 brands.

The study is published once a year (autumn)

Benefits for advertising market

  • Quantitative information on target groups and market potential
  • Optimisation of marketing and media strategy as well as marketing budget
  • Established tool for campaign planning
  • Potential estimates for products, services, sales channels, etc.
  • Identification of new market segments and new market opportunities
  • Supplement to internal data sources and market research studies

Benefits for media market (or for own press titles)

  • Detailed information on consumer behaviour, household profiles and areas of interest (= affinities) of the readership of a press title
  • Direct benchmark comparisons
  • Findings to support strategic decisions regarding editorial design and product development
  • Additional arguments for acquisition within the advertising market

Explanatory video

Prices

Advertising market
Media market

ANALYSIS

from 12 000.–

PLANNING

from 19 250.–

General:

Languages: d/f/e

NEXT>LEVEL data portal (web):

Target group definition

Cross tabulation

Targeting

Kartografie

Ranking incl. gross tariffs

Scatter plan incl. gross rates

Fixed costs:

Tool licence for NEXT>LEVEL PLANNING

7 250.–

Tool licence for NEXT>LEVEL ANALYSIS

incl.

Data licence

12 000.–

12 000.–

Supplements:

Additional licence for NEXT>LEVEL PLANNING

Total costs (per year)

All prices in CHF and excl. VAT

as per offer

ANALYSIS

from 5 000.–

General:

Languages: d/f/e

NEXT>LEVEL data portal (web):

Complete data set with unlimited data access

Target group definition

Cross-tabulation

Targeting

Cartography

Fixed costs:

Tool licence for NEXT>LEVEL ANALYSIS

Data licence

Survey

1 900.–

Publication

1 900.–

Variable costs:

cRR-Interview

3.20

Weighting by appearance:

Supplements:

Upgrade to NEXT>LEVEL PLANNING

Additional licence for NEXT>LEVEL PLANNING

Combination

Plan combination

Total costs (per year)

All prices in CHF and excl. VAT

Contact Advertising Market / Media Market

Roger Lang
Roger Lang

Senior Product Consultant

E-Mail+41 43 311 76 44
Carmela Wittmer
Carmela Wittmer

Director of Customer Relationship Management

E-Mail+41 43 311 76 51

Downloads (in German/English)