MACH Consumer
The largest consumer media study in Switzerland
MACH Consumer is the largest and most comprehensive continuous consumer media study in Switzerland
Description
The Consumer Media Study provides advertisers with transparency regarding target groups by quantifying individual consumption and information behaviour. It shows how many consumers buy a product or use a service, which shopping channels they use, and through which media they obtain information. MACH Consumer links title reach from MACH Basic with thousands of marketing target groups from the consumer sector. It determines the needs, preferences, and habits of Swiss consumers for approximately 20 consumption areas, 60 sub-markets and 500 brands.
The study is published once a year (autumn)
Benefits for advertising market
- Quantitative information on target groups and market potential
- Optimisation of marketing and media strategy as well as marketing budget
- Established tool for campaign planning
- Potential estimates for products, services, sales channels, etc.
- Identification of new market segments and new market opportunities
- Supplement to internal data sources and market research studies
Benefits for media market (or for own press titles)
- Detailed information on consumer behaviour, household profiles and areas of interest (= affinities) of the readership of a press title
- Direct benchmark comparisons
- Findings to support strategic decisions regarding editorial design and product development
- Additional arguments for acquisition within the advertising market
Explanatory video
Prices
Contact Advertising Market / Media Market
Downloads (in German/English)
Product information
Research information
Neuerungen / wichtige Informationen
Methodischer Steckbrief
Fragebogen
Einkaufszentren und Geschäfte
Definition von Variablen
Reglement MACH-Forschungssystem
Consumer information