Sports & Culture module

Description

The Sports & Culture module provides data-based access to target groups from the sports and culture sector. With representative and reliable information from the WEMF studies, it supports the targeted optimisation of sponsorship strategies and the identification of new marketing potential. It covers the Swiss population’s interest in various sports and cultural offerings, shows who has attended or would like to attend which events, and highlights voluntary work in the sports and cultural sector. The module combines interest, behavioural and consumer data with sociodemographics, geography and media usage. This makes it possible to create precise target group profiles and identify suitable sponsorship platforms.

The data is published once a year (autumn). First official publication is on 22 October 2026.

Benefits for the advertising market 

For advertisers, sponsorship and sports marketing agencies, event organisers and sports clubs

• Quantitative, representative and reliable information on target groups
• Optimisation of sponsorship strategy
• Assessment of potential and brand positioning
• Collaboration/partner marketing (evaluation of suitable brands, media, organisers)
• Supplementing internal data sources and market research studies

Benefits for the media market

For media companies and publishers

• In-depth insight into target groups in terms of event attendance and intention
• Estimates of potential
• Insights for strategic decisions in editorial design
• Fact-based data for sponsor acquisition
• Direct benchmark comparisons with competitors
• Additional arguments for acquisition in the advertising market

Services

Various access and usage models are available for the Sports & Culture module:

Product consulting
Individual evaluations and analyses according to your specific needs.
Price: on request

Module for existing customers
Customers who are already purchasing a bundle, the MACH Consumer study or the MACH Strategy social media upgrade can also book the Sports & Culture module.
Price: CHF 6000

New customers
The packages and prices listed below apply to new customers.