Launch of RAPID (Realtime API-Dataset) as the second offering of the Better Prediction Initiative (BPI).

Launch of the "Better Prediction Initiative" (BPI) with the first "Prediction Accuracy Check" (PAC)

Go-live of the tool Agency.OS

Launch of the new MACH Total Audience

Integration of digital out-of-home (DOOH) and streaming services (audio / video) into the MACH strategy

Publication of contact and title qualities (KTQs) for print media

Integration of social media into the MACH strategy

Launch of the MACH Values psychography study

Launch of the WEMF DOOH audit for the certification of DOOH campaigns

First edition of the MA Net Internet study

Launch of MedienDB, the database for planning advertising campaigns

Integration of the e-paper readership into MACH Basic

First publication of the IGEM Digimonitor together with the Interessengemeinschaft Elektronische Medien

New area of individual ad hoc research is initialised

Launch of the web-based data portal NEXT>LEVEL

First edition of MACH Total Audience (combined print and online reach of media brands at currency level)

Initialisation of the new "Product Consulting" division

First edition of the MACH Cinema currency study

First publication of MA Sponsoring in cooperation with JB Felten & Cie AG - until 2024

First edition of MA Radar (now MACH Values)

Foundation of the company NET-Metrix AG, which collected the online reach of all participating websites as an official media currency until 2020

Expansion of the "MA Strategy" to include the media category "Websites".

The WEMF is a founding member of the International Association of Joint Industry Committees (i-jic).

Introduction of circulation certification as a basis for indirect press promotion

First publication of the "MA Comis" with data on the number of users of web offerings

Start of the intermediate study MA Strategy - today: MACH Strategy

Start of the MA Leader study - until 2015

Introduction of the WEMF online tool "MACH Online" for efficient access to WEMF research and statistical data.

Foundation of the WEMF association as the organisation responsible for WEMF AG für Werbemedienforschung

First publication of the newly designed national market media study MACH Consumer.

Renaming to "AG für Werbemedienforschung"

First edition of the MACH Basic readership study

Start of the MACH research system

Publication of the experimental study "Qualitative Media Study (QMS)" with comparative data on the contact and title qualities of Swiss newspapers and magazines

The "Media-Analyse Führungskräfte (MAF)" is carried out for the first time in French-speaking Switzerland under the name "Analyse média des dirigeants (AMD)"

First edition of the KMS (Consumer Media Study - today: MACH Consumer)

Merger with the AG für Ergänzende Mediastudien EMS (publisher of the first consumer media studies)

Inclusion of cinema research as part of readership research.

Integration of the KS / CS Communication Association Switzerland

The WEMF takes over the certification of the Swiss Advertising Federation / SRV-FRP (now Kommunikation Schweiz KS/CS)

First publication of a joint readership research (Leserforschung 1965 / Analyse des lectuers 1965)

Foundation of WEMF by the VSM, ks/cs and VSW associations (or their predecessor organisations) and positioning as responsible for community research on readership, audience and listening.