WEMF Podcast-Audit

The certification enables comparable and reliable download figures for podcasts in Switzerland. This enables media companies and podcast producers to prove to their advertising customers that their published download figures are officially authenticated.

Benefits of the podcast audit

• Reliable figures for publishers and the advertising market
• Proof of the veracity of the reported delivery statistics
• Visibility of your own podcasts in the advertising and media market
• Monthly publication on the NEXT>LEVEL analysis platform, which is widely used by the Swiss media and advertising market
• Credibility / seriousness of the medium vis-à-vis advertising clients
• Neutral and independent tool / sales argument for media agencies and marketers

Recording

The simple and intuitive data entry screen in the tool means that podcast publishers only have to make a small effort to declare the figures. The declaration is made exclusively on the basis of statistics from IAB-certified podcast hosts.