OverviewWEMF Podcast-Audit
The certification of podcasts
As a competent currency-issuing institution with decades of experience, WEMF's podcast certification offers the advertising market greater transparency through fair and verified figures in the audio sector too.
The certification enables comparable and reliable download figures for podcasts in Switzerland. This enables media companies and podcast producers to prove to their advertising customers that their published download figures are officially authenticated.
The data is published once a month in the NEXT>LEVEL tool.
Downloads in March 2026
| Podcast | Category | Downloads | |
|---|---|---|---|
 |
Alles klar, Amerika? | Politics | 78 369 |
 |
Apropos - der tägliche Podcast | News | 328 568 |
 |
Brise Glace | Society and culture | 52 771 |
 |
Dritte Halbzeit | Sports | 110 911 |
 |
Eisbrecher | Sports | 9 143 |
 |
Gesprächsstoff | Society and culture | 23 267 |
 |
Politbüro | Politics | 35 322 |
 |
Unter Verdacht | True crime | 111 813 |
| © 2026 WEMF. All rights reserved. | |||
Benefits of the podcast audit
- Reliable figures for publishers and the advertising market
- Proof of the veracity of the reported delivery statistics
- Visibility of your own podcasts in the advertising and media market
- Monthly publication on the NEXT>LEVEL analysis platform, which is widely used by the Swiss media and advertising market
- Credibility / seriousness of the medium vis-à-vis advertising clients
- Neutral and independent tool / sales argument for media agencies and marketers
Recording
The simple and intuitive data entry screen in the tool means that podcast publishers only have to make a small effort to declare the figures. The declaration is made exclusively on the basis of statistics from IAB-certified podcast hosts.
Voices from the market
‘The podcast auditing by WEMF creates a neutral and standardised basis that builds trust, especially among advertising partners. It is important to us that our download figures are measured according to clearly defined criteria – independently, transparently and comparably.’
‘The transparent and neutral figures from the WEMF podcast audit provide compelling arguments for attracting advertising customers to podcasts.’
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