Industry insights
Relevant data for smarter marketing decisions
WEMF’s new free industry dashboard provides practical insights into several consumer segments, including cars, mobile phones, soft drinks and clothing. It is based on MACH Consumer, the largest consumer media study in Switzerland.
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Description
The interactive dashboard provides a detailed overview of current figures and developments in the cars, mobile phones, soft drinks and clothing consumer segments. The compact overview provides precise data on various parameters, including brand preferences, user profiles, consumer behaviour and distribution across the Swiss population. Clear visualisations offer a summary of customer potential in the most important market segments and the positioning of the relevant brands in the industries in question. This information is available free of charge and is a valuable resource for companies seeking to continuously optimise their marketing strategies.
The dashboard is updated annually with the publication of the MACH Consumer study and will be gradually expanded to incorporate additional industries. The WEMF newsletter provides regular information on updates and supplements to the industry insights. Further information on the MACH Consumer study can be found on our website.
Benefits of the advertising and media market
- A quick, intuitive overview of the market structure of different industries
- Quantitative and qualitative information on target groups and market potential
- Reliable data for efficient market cultivation
- Supplementing internal data sources and market research studies
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WEMF industry reports
