Offer of the Better Prediction Initiative

RAPID

RAPID (Realtime API-Dataset) is another offering from the WEMF's Better Prediction Initiative. With the RAPID dataset, it is possible to enrich predictions in real time with user information from the comprehensive MACH dataset via an interface connection (API). This will open up a wide range of possibilities for sharpening the profiles of online users and displaying targeted content and advertising.

Benefit

Up-to-date:
RAPID accesses the latest data from the MACH studies in real time and adds user profiles “on the fly”.
Comprehensive:
The data set includes all of the variables used in the MACH studies and therefore covers a wide range of demographic and geographical information, personal interests, consumer and shopping behavior as well as values.
Automatic:
Direct control and data output via API enables automated evaluation requests in the shortest possible time.

We are using the new RAPID service to optimise and refine our user profiling, which will allow us to further improve our targeting services. We hope to be able to offer our customers additional new, appealing targeting services in the future.

Stefan Wagner

Managing Director von Goldbach Audience AG

Application example

Step 1: An unknown ID visits 20min.ch and reads an article about a sporting event. The query via RAPID by gender and age shows that the person is most likely male and between 35 and 54 years old.

Step 2: Males aged between 35 and 54 have an affinity for financial markets, investments and the stock market. A piece of content is played out and a check is made to see whether the person reads the post.

Step 3: If the content on the subject of finance is clicked on, RAPID is used to search for the preferred brands of this person profile, such as the watch brand Tag Heuer, and a corresponding advert is placed.