MACH Values

Description

The study provides valuable psychographic information about readerships and consumption target groups. It combines the findings of the largest continuous consumption study in Switzerland, MACH Consumer, and the MACH Basic readership study with the value dimensions of the WEMF psychography "Values Switzerland". This makes it possible to conduct a comprehensive psychographic analysis and to define marketing target groups. A clear graphical representation of the data also supports the positioning and promotion of press titles, products, brands, services, and shopping channels and facilitates media planning.

The study is published once a year (autumn)

Benefits for advertising market 

• Analysis of offerings and competitors
• Detailed market analyses (market / industry)
• Positioning of brands and products compared to the competition
• Location of areas with predatory competition
• Potential analysis (identification of psychographic segments, e.g. for the launch of new brands / products)
• Segmentation of buyer groups (market sizes, affinities)
• Optimisation of communication channels
• Title selection (according to marketing or media target group)

Benefits for the media market (or for own press titles)

• Qualitative arguments for advertising acquisition
• Analysis of own media and competitors
• Measurement / verification of developments in reader and brand profiles
• Positioning of own press titles compared to competing titles
• Segmentation of reader groups (market sizes, affinities)
• Potential analysis (identification of psychographic segments, e.g. for the launch of new press titles)
• Representation of media positions close to and far from brands