WEMF DOOH Audit

Description

DOOH certification enables marketers of DOOH advertising space to prove to their customers that a campaign was executed as agreed. For each campaign recorded, the marketer has the option of generating a digital certificate that clearly shows the measured performance values. As part of the audit, the WEMF employs a semi-automated process to check whether the campaign assignment data plausibly matches the playlog data of the ad server and the telemetry data of the controlled screens. In addition, the WEMF carries out random on-site checks on the audited screens.

Programmatic campaigns can now also be entered and certified in the DOOH campaign audit. WEMF is thus responding to the trend towards more programmatic bookings, which is also becoming increasingly important in the field of digital out-of-home advertising.

Benefits for DOOH marketers

• Proof of effective campaign plays and other performance values
• Free access to the WEMF DOOH tool
• Overview of the status of all planned campaigns
• Automatic generation of digital certificates