WEMF is a new member of the Audience Measurement Coalition

The Audience Measurement Coalition (AMC) is an association of leading European research companies and Joint Industry Committees (JICs) that is committed to independent and transparent audience measurement. The organisation promotes self-regulation in the industry and supports political decision-making processes by ensuring that media reach is measured accurately and consistently.

WEMF is also a member of the AMC and is thus actively involved in the development and maintenance of professional standards for audience measurement in Europe. The exchange with other leading organisations and professionals in this field inspires and supports us in keeping our finger on the pulse. The close co-operation within the Coalition not only strengthens the work of WEMF, but also the entire media industry by promoting transparency and trust.