Marie-Ange Pittet at Com’ON 2025

Com’ON 2025 took place in Lausanne on 21 January. Around 150 communication experts took part in the event organised by KS/CS Communication Suisse. Speakers from different professional backgrounds presented various topics over the course of the morning, such as the role of journalists in communication, the use of AI at agencies, and training and qualifications for communication professionals.

Marie-Ange Pittet, Director of Product Management at WEMF, was also in attendance. She presented the current figures on social media usage from the MACH Strategy intermedia study and gave valuable insights into differences between language regions and examples of brand preferences.