WEMF at SPORT. FORUM. SCHWEIZ 2026

At this year’s event, WEMF will present its new ‘Sports & Culture’ offering and demonstrate how representative data on interests in sport, culture and events can support well-informed marketing and sponsorship decisions. Anna Müller and Marie-Ange Pittet will introduce the new data set and show how brands, event organisers and sports marketers can use it to better understand target audiences and plan sponsorship activities in a more targeted manner.

The panel discussion will then feature Dr Jella Hoffmann (WEMF), Manuel Schaub (echowerk), Selina Wenger (Weltklasse Zürich), Soeren Beermann (Ringier Advertising) and Yvonne Baumgartner (SWA-ASA), who will discuss the fundamentals of successful sponsorship strategies. The focus will be on the importance of reliable data, the role of experience and market knowledge, and the question of how event organisers, associations and brands can position their offerings in a targeted manner and sustainably increase the success of their sponsorship commitments.