María Isabel Koch and Finn Stein at ‘Listen Up!’

On 27 October 2026, the event ‘Listen up!’ will take place at the Razzia restaurant in Zurich. The event will focus on changes in the world of audio, such as new technologies and shifts in usage figures, and their impact on brand success. Finn Stein and María Isabel Koch from WEMF will present the latest figures and audience insights from the MACH studies on the audio audience in Switzerland, as well as data on tapping into new potential for radio advertising. The event is organised by VSP (Verband Schweizer Privatradios), IGEM and Goldbach Audio.