Stable figures, strong loyalty: how Swiss people use their print titles

With its contact and title qualities, WEMF has been providing a data source for several years, which not only includes quantitative figures on the use of print media but also qualitative information. These facilitate an in-depth analysis of media usage. Today, WEMF AG für Werbemedienforschung published the current contact and title qualities at individual title level as part of the MACH Basic readership study.

The four key metrics – number of pick-ups, amount read, time spent reading per issue and title loyalty – show how readers engage with their press titles and how strongly they feel connected to them. This reveals how often an issue is picked up, what proportion of the content is actually read and how long readers spend on average engaging with a title.