New insights for optimised sports and culture marketing

The Swiss events market is characterised by a wide range of sporting and cultural events vying for sponsorship budgets and brand partnerships. At the same time, data-based sponsorship is becoming increasingly important in order to use marketing funds efficiently and reach the right target groups.

In line with this, WEMF AG für Werbemedienforschung is launching the Sports & Culture module as part of its MACH studies. The new data provides representative and reliable information on interests and visitor behaviour of the Swiss population in the sports and culture sectors, as well as on their voluntary engagement. Amongst other things, it shows actual attendance and intended attendance at more than 40 sporting events and more than 50 cultural events, as well as interest in over 40 sports.