Jella Hoffmann on ComSumCast

Jella Hoffmann, CEO of WEMF, spoke with presenter Reto Lipp on the ComSumCast podcast produced by the Zurich Press Association and the Zurich Public Relations Society. During the conversation, she emphasised the vital importance of independent media research for the Swiss media and advertising industries, and explained how WEMF provides a reliable basis for decision-making through accurate and transparent data. 

In the interview, Jella Hoffmann also dispelled various misconceptions about media usage and explained which channels and formats are used by which age groups. Finally, she presented WEMF’s new Responsible AI Audit, which assesses the responsible use of artificial intelligence in media companies. The audit is designed to create transparency, strengthen trust among media users and advertising clients, and enable media brands to make their use of AI transparent and credible.