Overview
Next pageprevious page

Before 121 Days

Second-hand fashion: putting environmental consciousness ahead of saving money

Herbstpublikation 2024 E

Illustration: Age distribution of clothing buyers, last 12 months: second-hand store, flea market

Sustainability has become a key factor when buying clothes, and second-hand fashion also plays a major role in this. 15% of the Swiss population buy second-hand clothing. For these people, the focus is not on saving money, but on being more environmentally conscious. The latest edition of the MACH Consumer study provides data on this for the first time.

The MACH Consumer study was published with the following new features, among others:

  • Car brands in the luxury segment (e.g. Ferrari)
  • Question about CO2 compensation for online shopping
  • Consumer electronics devices (e.g. portable Bluetooth speaker Boom)
  • Internet provider and mobile phone provider (e.g. Yallo)
  • Frequency of use of ChatGPT
  • Clothing brands and shops (e.g. Nikin)
  • Second-hand clothes/shoes and furniture
  • Types of accommodation and holidays (e.g. in a bungalow or extended tent)