Cross-media strategy of print and web offerings pays off

The MACH Total Audience cross-format media study by WEMF AG für Werbemedienforschung combines the readership of media brands' print editions with the user base of their online offerings. The latest figures show that, on average, only 13% of a media brand’s following consumes both the printed and online offerings on a daily basis of the media brands examined in the study. Far more people prefer either the print or the online version of a news brand. 

Due to the discontinuation of Mediapulse Online Content Audience data at the end of 2024, subsequent MACH Total Audience publications will be based on a new methodological approach. WEMF is currently developing a new methodology for the study so it can continue to provide combined print and online reach data in the future.