Bring! shopping list app for shopping support now part of the MACH Strategy

WEMF is expanding its MACH Strategy web range category to include apps designed for shopping support. The first addition to this new category is the shopping list app Bring!, which is available in the MACH Strategy study now. Bring! Labs AG is the leading Swiss mobile tech company in the consumer goods and retail sector. Its portfolio includes the shopping list app Bring! and the offers app Profital. These two apps guide more than 20 million consumers worldwide through all phases of the shopping process – from inspiration and planning through to purchase. With over 3.2 million users in Germany, Austria and Switzerland, they provide companies from the trade, consumer goods and retail sectors with an innovative mobile advertising platform. WEMF is proud that an innovative Swiss company – Bring! Labs AG – was the first shopping support app to be incorporated into the MACH Strategy.

The MACH Strategy study published by WEMF is used by all LSA agencies in Switzerland for campaign planning purposes and to evaluate media strategies. With the addition of the new category Websites/Apps (Shopping Support), the study offers further valuable data for these companies to plan their media strategies.