Programme and registration

Swiss Media Research Day 2026

On Wednesday, 23 September 2026, the WEMF is hosting the Swiss Media Research Day. This well-established industry event will take place at Westhive Zurich Hardturm.

Real Data. Real Trust. Real Emotions

This year’s event will focus on independent and reliable data covering a range of topics – both rational and emotional. The media landscape is changing rapidly. AI-generated content, algorithm-driven distribution and the increasing fragmentation of communication channels are transforming how information is created, disseminated and used. This is leading to growing challenges surrounding credibility, transparency and trust.

At the event, WEMF professionals and experts from the media and advertising sectors will discuss the use of AI in the media industry and share the latest insights from Swiss market and media data. In addition, WEMF will present innovations in the audit and research sector, such as the new ‘Sports & Culture’ data product designed to optimise marketing and sponsorship decisions. The event also provides a platform for other Swiss media research institutes to share industry news and developments. The event will be moderated by Vanessa Meier of TeleZüri.

The networking lunch that follows offers an opportunity for interesting encounters with professionals from the media and advertising sectors.

The event will be held in German.

Date and Location

The Swiss Media Research Day will take place on Wednesday, 23 September 2026 at the Westhive Zurich Hardturm. The welcome coffee starts at 8.30 am and the programme runs from 9.15 am to 12.00 pm. Attendance is free of charge. Places are limited.

Westhive Zürich Hardturm
Hardturmstrasse 161
8005 Zurich
Google Maps
Directions by public transport: Tram 8 and 17, stop Fischerweg
Parking facilities: Car park P-West

Programme

The programme is not yet finalised and will be updated regularly.

Programme

8.30 Uhr
Doors open and coffee reception

9.15 Uhr
Start of the event

Welcome
Vanessa Meier, News Anchor, TeleZüri
Dr Jella Hoffmann, CEO, WEMF
Marcel Kohler, Chairman of the Board of Directors, WEMF

Attention is good, trust is better: credibility as a business model in the age of AI
Dr Matthias Zehnder, author and media scholar

WEMF as a source of trust
Dr. Marc Sele, Deputy CEO and Executive Director of Data and Tools WEMF

Credibility and AI governance in Swiss media
Short interview with Pia Guggenbühl, Director of the Swiss Media Publishers’ Association (SCHWEIZER MEDIEN)

Media research in Switzerland: news and next steps
Felix H. Mende, lic.rer.pol., Managing Director of Swiss Poster Research Plus AG (SPR+),
Dr Mirko Marr, Head of Research Mediapulse AG for media research,
Finn Stein, Director of Research and Development WEMF

Pause

WEMF Data in Use: A Practical Case Study from the Advertising Market
Marco Rose, Managing Partner mediatonic

How the Swiss population uses AI: Insights from the MACH studies
Anna Müller, Director of Product Management at WEMF

Sports & Culture: Real Data Meets Real Emotions
Marie-Ange Pittet, Director of Marketing and Sales WEMF

12:00 Uhr
Networking-Lunch

Moderation and Speakers

Registration

I am registering for the Swiss Media Research Day on Wednesday, 23 September 2026.
By registering, I agree that, should I attend,

my details (name and company) will be used for the guest list of the event,
photos may be taken of me during the event, which may subsequently be used by the WEMF to document the event.