RAPID – enhanced targeting thanks to real-time user information

The WEMF is launching RAPID, an additional offering within the Better Prediction Initiative (BPI). RAPID enables user information to be enriched with the WEMF’s up-to-date, comprehensive data via interfaces – in real time. This allows publishers and marketers to profile their users more precisely and thus display both content and advertising on online platforms in a more targeted manner.

The data for RAPID comes from the WEMF’s ongoing representative surveys, which see around 15,000 people in Switzerland and Liechtenstein be asked about a wide range of topics each year. The comprehensive dataset encompasses all the known variables from the MACH studies and thus covers a wide range of information on demographic and geographical aspects, personal interests, consumer and purchasing behaviour and values.