One third of Swiss people regularly use media content on social media

_{^{Composition of social networks total: BeReal, Bluesky, Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Threads, Tik Tok, Twitch, X, Xing, YouTube}}

The MACH Strategy published by WEMF AG für Werbemedienforschung is Switzerland’s most comprehensive intermedia study and the central tool for campaign planning and evaluating media strategies. The latest edition expands the study to include new social media key figures. For the first time, regular viewing of content posted by influencers and content creators on social networks is designated as a separate category. Viewing of media offerings on social media is now recorded as well. The new data enables a deeper understanding of social media use by showing which target groups are active in which digital spaces and what content they use there.