Marc Sele at the SOM Online Conference

The SOM Online Conference will take place from 24 to 26 September 2024. Leading experts from Switzerland will present the latest trends and strategies, exciting best-case studies from the field and relevant solutions for industry-specific problems in online lectures.

Dr Marc Sele, Deputy CEO and Executive Director of Data and Tools at WEMF, will also be there. He will be presenting the new RAPID service. With the RAPID dataset, it is possible to enrich predictions in real time with user information from the comprehensive MACH dataset via an interface connection (API). This opens up a wide range of possibilities for sharpening the profiles of online users and displaying targeted content and advertising.