MACH Strategy now with podcasts and e-mail marketing

WEMF published this year's edition of the MACH Strategy intermedia study, which includes various new features. From now on, podcasts and four different types of email marketing can be evaluated.

The aim of MACH Strategy is to cover all relevant media genres in the analog and digital sectors. The two new media genres, podcasts and e-mail marketing, supplement the intermedia comparison in the digital sector.

As a tool for strategic planning, MACH Strategy enables a targeted analysis and implementation of the optimal media mix of press, cinema, TV, radio, websites, social media, streaming (audio / video), podcasts, out-of-home, DOOH, digital signage, public transportation, direct mail and e-mail marketing.