Internet use: smartwatches particularly popular amongst 30- to 39-year-olds

The MA Net study by WEMF provides information on the distribution and intensity of internet use in Switzerland. This usage data can be combined with various socio-demographic and geographical indications.

The 2026–2 edition shows that a total of 93.9% of Swiss people aged 14 and over are online. Smartphones are at the top of the list of preferred devices, selected by 95.3% of internet users. They are closely followed by PCs or laptops, which are used by 93.3% of people to browse the web. Tablets (49.7%) and TVs or game consoles (49.5%) have almost the same number of users, while smartwatches account for a smaller share of 15%.