IGEM-Digimonitor 2026

Media usage in Switzerland continues to evolve: artificial intelligence (AI) is spreading rapidly, news content from Swiss media outlets remains widely used, and audio streaming continues to grow. The use of established media services such as TV and radio remains high, but is showing a downward trend. This is revealed by the Digimonitor study conducted by the Interessengemeinschaft elektronische Medien (IGEM) and WEMF AG für Werbemedienforschung.