Innovations in the MACH research system

The research system of the WEMF studies is constantly being expanded. Since publication 2024-2, for example, the employer sectors of the respondents have been collected. This information is ideal for B2B analyses or employer branding. This means that the ‘labour’ sector is covered even more extensively in the WEMF data and enables media companies and advertising agencies to focus even more specifically on their target groups.

Various consumption variables have been added to MACH Consumer. The following data is now also available:

• Car brands in the luxury segment (e.g. Ferrari)
• Question about CO2 compensation for online purchases
• Consumer electronics devices (e.g. portable Bluetooth speaker Boom)
• Internet and mobile phone providers (e.g. Yallo)
• Frequency of use of ChatGPT
• Clothing brands and shops (e.g. Nikin)
• Second-hand clothes/shoes and furniture
• Types of accommodation and holidays (e.g. in a bungalow or extended tent)

MACH Consumer is the most comprehensive consumer media study in Switzerland. It combines reach data with detailed consumption information and helps companies to precisely analyse target groups, optimise marketing strategies and identify new market opportunities.