Finn Stein at the Webstage Masters
On 8 and 9 November 2023, Engelberg played host to Switzerland's largest conference on social networking. During the event, representatives from the world's leading social networks presented the latest developments in their sector, companies presented cases of best practice and researchers presented recent studies on social networks.
Finn Stein, Director of Research and Development at REMP, was also present. He gave an overview of the Social Networks module of the MACH Strategy intermedia study. Using a wide range of tools, this study helps strategic media planners to identify the optimum media mix and sets the standard in this area for the Swiss advertising industry. The Social Networks module will be available from 2021. At the WebStage Masters, Finn Stein presented the latest statistics on the use of various social networks. In particular, he explained how user profiles can be directly integrated into audience-based transmedia scenarios.
REMP's overview of cross-social media 2023 attracted a great deal of interest. The PDF can be ordered here.
Interview with m&k Werbewoche