Finn Stein at the Social Media Summit 2024

The Social Media Summit 2024 took place in Engelberg on 7 and 8 November. At the event, representatives from the world's largest social media platforms provided information about new developments in the industry, companies talked about their best practice cases and researchers presented the latest social media studies. 

Finn Stein, Director of Research and Development at WEMF, was also there again. He presented the latest figures from the social media module of the MACH Strategy media study. The study supports strategic media planners with a comprehensive set of tools to identify the optimal media mix and defines the standard for the Swiss advertising industry in this area. 

WEMF`s overview of cross-social media 2024 attracted a great deal of interest. The PDF can be ordered here.