Prediction Accuracy Check: More transparency in online advertising
Ringier Advertising has had its predictions for the “Blick.ch” brand, which are based on its in-house data solution “Alloy”, checked by WEMF for the first time. The variables of gender and age as well as gender were analysed in combination with interest in sport and compared with the representative WEMF data set. Mitja Grusovnik, Head of Digital Products and Programmatic at Ringier Advertising, commented on the results of the first certification round: “With a score of 92.5 out of a maximum of 100 points for “Blick.ch” at the national level, we have successfully passed the PAC. The high score shows that our predictions are of very good quality. The independent audit by WEMF enables us to show our advertising customers how accurate our targeting is.” The Prediction Accuracy Check (PAC) is a part of WEMF’s Better Prediction Initiative for more transparency and quality in online targeting.