Finn Stein at DEX26

Advertising on AI platforms has also been available in Switzerland since the start of this year. By collecting data on the use of AI platforms as part of the MACH Strategy, WEMF is responding to this development and creating a data foundation for evaluating advertising activities in this environment. At this year’s DEX Conference, Finn Stein will demonstrate how the usage data from the MACH Strategy can be used to identify advertising-relevant reach potential for AI platforms, and how these new digital touchpoints compare with established online and offline advertising offerings in the Swiss advertising market.