WEMF’s MACH research system is continuously being developed to meet the needs of the advertising and media market. In this webinar, Finn Stein, Director of Research and Development, will provide an insight into the latest developments. Find out, amongst other things, which new variables and audience characteristics are available, which additional media genres the MACH Strategy offers for media planning, and what new consumption data is included in MACH Consumer.

The webinar will be held in German.

Date and duration

The webinar is free of charge and will take place on Tuesday, 3 November 2026 from 10.00 to 10.30 a.m.

Moderator and speakers

Registration

Das Webinar findet auf der Videokonferenz-Software Zoom statt.