The MACH studies offer valuable insights for the successful planning of advertising campaigns. In the free webinar, WEMF professionals explained how strategic intermedia planning and tactical print planning can be successfully implemented with the help of the MACH Strategy, MACH Basic and MACH Consumer studies. It was shown how data-based decisions can be used to make a strategic media selection for the respective target group and how print campaigns can be planned directly in the NEXT>LEVEL tool.