Tabulation

The tabulation function simplifies detailed target group analysis in terms of consumer characteristics, socio-demographic features and media use. Helpful additional functions (filtering, logical linking, sorting option, conditional formation) support the sharpening of target groups, the narrowing of geographical areas and the optimisation of media selection.

Rank series / Cost calculation

The ranking tool enables the optimum media to be selected as a preliminary decision-making basis when planning print campaigns tailored to the target group. It offers a wide range of options for sorting and structuring media titles to suit your needs and for creating a custom ranking – whether by price, number of users, affinity or other criteria. In addition, the table can be flexibly configured so that rankings can be precisely adapted to take specific planning needs into consideration.

Scatter plan

The scatter plan tool helps to optimise media usage when planning print campaigns and is based on the media titles from the ranking previously created. The table depicts the summarised key figures for campaign planning, enabling different campaign variants to be compared in a structured way. The «Master plan» feature makes it possible to define various campaign parameters, which NEXT>LEVEL uses to automatically calculate the most efficient placements.

The absolute costs and relative costs per user or contact are displayed, taking into account different ad formats. Other key figures such as average contacts, GRP (gross rating points) and contact distribution facilitate efficient planning. In addition, the scatter plan allows placements to be distributed over a defined period of time, whether manually or automatically, and also permits results to be exported in different formats.

Occupancy calendar

The booking calendar helps to optimally distribute the bookings of a schedule over the campaign period. The schedule bookings can be made manually or automatically.

Mediagram

The MACH Strategy mediagram enables the analysis of suitable media groups and individual media for an efficient target group approach.

Strategy and media mix

Based on the media diagram, four media strategies can be defined and analysed simultaneously. With the strategy tool, different mix and mono strategies can be tried out, visualised and optimised as needed.

Cartography

The cartography tool depicts individual media, media plans, markets or target groups with clarity. In the process, different performance characteristics can be taken into account, such as reach, projections, structures and affinities, as well as various geographical definitions. Value classes and area colours can be customised. The map generated can be exported as an image with a key.

Values Psychographics

The MACH Values visualisation software offers a range of evaluation graphics with which target groups can be analysed in terms of consumer behaviour, psychographically and demographically.