Retrospective 2026
Swiss Media Research Day 2026
On Wednesday 23 September 2026, WEMF hosted the Swiss Media Research Day at Westhive Zurich Hardturm. Under the theme ‘Real Data. Real Trust. Real Emotions’, the event addressed, amongst other things, the questions of why independent and reliable data are so important and how trust can be maintained and strengthened in an increasingly complex media landscape.
At the event, professionals from WEMF and experts from the media and advertising sectors discussed the use of AI in the media sector, as well as the latest insights from Swiss market and media data. WEMF also presented innovations in its audit and research services, such as the new ‘Sports & Culture’ data product designed to optimise marketing and sponsorship decisions. The event also provided other Swiss media research institutes with the opportunity to present their current projects and developments.
Impressions
Video by m&k, directed by Beat Hürlimann
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