The MACH Strategy study enables the systematic analysis and evaluation of media strategies and the planning of the optimal media mix. Learn about the new strategy tool from MACH Strategy in this webinar.

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Agency.OS is the user-friendly and comprehensive management tool for all-media campaigns and administrative tasks at media agencies. Learn about the latest innovations to the tool in our free webinar.

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With the practical NEXT>LEVEL data portal, you can view, analyse and graphically display data. In the free webinar, WEMF professionals will show you tips and tricks for the efficient and time-saving use of NEXT>LEVEL in your day-to-day business.

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Find out about the latest developments in WEMF's MACH studies in our free webinar.

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20 November 2025 - NEXT>LEVEL at advanced level
Tips and tricks for NEXT>LEVEL: In-depth insight into the functionalities of the data tool at an advanced level
Recording

21 August 2025 - NEXT>LEVEL at starter level
Tips and tricks for NEXT>LEVEL: Insight into the functionalities of the data tool at starter level
Recording
Presentations

24 October 2024 - NEXT>LEVEL Pro
Tips and tricks for NEXT>LEVEL: In-depth insight into the functionalities of the data tool at an advanced level
Recording

19 September 2024 - NEXT>LEVEL Starter
Tips and tricks for NEXT>LEVEL: Insight into the functionalities of the data tool at starter level
Recording

20 September 2023 - WEMFacademy on the NEXT>LEVEL data tool
In-depth insight into the numerous functionalities of NEXT>LEVEL for users from all industries
Recording

26 June 2025 - Data and tools for publishers
Presentation of WEMF services: circulation certification, advertising statistics and distribution statistics for media companies without access to MACH studies
Recording
Presentations

27 June 2024 – Data and tools for publishers
Valuable arguments and practical insights for day-to-day business with circulation certification, advertisement statistics and dissemination statistics
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Presentations

12 September 2024 - Offers from the Better Prediction Initiative
The Better Prediction Initiative supports publishers, marketers and advertisers in validating and optimising predictions. The webinar will introduce the Prediction Accuracy Check (PAC) and RAPID (Realtime API Dataset) offerings
Recording
Presentations

15 May 2025 - Strategic intermedia planning and tactical print planning
In the webinar, the professionals at WEMF explained how strategic intermedia planning and tactical print planning can be successfully implemented with the help of the MACH Strategy, MACH Basic and MACH Consumer studies
Recording
Presentations

21 March 2024 – WEMFacademy for media companies
Valuable arguments and practical insights for day-to-day business
Recording
Presentations

9 March 2023 – WEMFacademy for media companies
Practical applications of MACH studies for reviewing product performance and comparing media companies
Recording
Presentations

15 June 2023 – WEMFacademy for media companies and marketers
Insights from the MACH Strategy study for marketing professionals in the direct mail, cinema, out-of-home, print, radio, TV and web sectors
Recording
Presentations

10 April 2025 - Target group development and analysis
Practical insight into different approaches to analysing and segmenting target groups. The specific examples and visualisations can be applied to different industries and products
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Presentations

20 February 2025 - Potential and market analysis
Practical insight into the creation of potential and market analyses using the comprehensive WEMF data set
Recording
Presentations

28 November 2024 - Webinar for agencies
Knowledge about a marketing target group and the optimal media mix
Recording

25 January 2024 – WEMFacademy for specialists in market research or consumer and market insights from B2C-oriented companies
Recording
Presentations

30 November 2023 – WEMFacademy for advertisers
Valuable insights from WEMF studies for advertisers to optimise market analyses and target group strategies
Recording