Programme and registration

Details and programme

Swiss Media Research Day 2025

On Wednesday, 29 October 2025, WEMF invites you to the Swiss Media Research Day with the theme ‘Audience First - From Data to Knowledge’. The established industry event will take place at Westhive Zurich Hardturm.

The event is fully booked.

Audience First – From Data to Knowledge

This year's event will focus on the target group. Valid and reliable data helps you to better understand and reach your own target groups. At the Swiss Media Research Day, WEMF employees will show how this can be achieved particularly efficiently with the help of WEMF data. Experts from the media and advertising market will present practical cases and trends in effectively addressing target groups and venture a look into the automated data solutions of the future. In dialogue with representatives from other Swiss currency research institutes, WEMF will discuss new developments in the industry. The established event will be moderated by Vanessa Meier, TeleZüri.

The subsequent networking lunch offers the opportunity for interesting encounters with experts from the media and advertising market.

The event will be held in German.

Date and Location

The Swiss Media Research Day will take place on Wednesday, 29 October 2025 at the Westhive Zurich Hardturm. The welcome coffee starts at 8.30 am and the programme runs from 9.15 am to 12.00 pm. Participation is free of charge.

Westhive Zürich Hardturm
Hardturmstrasse 161
8005 Zurich
Google Maps
Directions by public transport: Tram 8 and 17, stop Fischerweg
Parking facilities: Car park P-West

Programme

8.30 Uhr
Doors open and coffee reception

9.15 Uhr
Start of the event

Welcome and keynote speech
Vanessa Meier, News Anchor, TeleZüri
Dr Jella Hoffmann, CEO, WEMF
Marcel Kohler, Chairman of the Board of Directors, WEMF

Targeting Reloaded – new approaches to addressing target groups
Prof. Dr. Marcus Schögel

Data-Driven Targeting
Nicole Ammann, Product Manager Statistics and Tools WEMF
Dr. Marc Sele, Deputy CEO and Executive Director of Data and Tools WEMF

Audio marketing sounds better with WEMF data
Marie-Ange Pittet, Director of Product Management, WEMF

From shopping list to advertising experience: Audience First with Bring!
Juan-Pablo Schmid, Chief Commercial Officer Bring! Labs AG

Pause

Advertising media research in Switzerland: What's next?
Felix H. Mende, lic.rer.pol., Managing Director of Swiss Poster Research Plus AG (SPR+),
Dr Mirko Marr, Head of Research Mediapulse AG for Media Research,
Finn Stein, Director of Research and Development WEMF

Closer to the target group with up-to-date data knowledge
Anna Müller, Project Manager MACH Consumer WEMF

Incremental Reach Planner: Efficiently optimise moving image reach with data and AI
Andreas Weiss, CSO Mediaschneider

Online Research Switzerland: Beyond the Click
Bernhard Brechbühl, CEO, 20 Minuten
Roland Ehrler, Director, Swiss Advertising Clients Association
Beat Krebs, Chief Activation Officer Alpine, Omnicom Media Group Switzerland
Florian Wanner, Head of Regional Electronic Media + watson CH Media
Moderator: Dr Jella Hoffmann, CEO, WEMF

12:00 Uhr
Networking-Lunch