Veganuary meets consumer insights: WEMF is expanding its industry dashboard

January is all about plant-based nutrition with Veganuary. In line with this, WEMF AG für Werbemedienforschung is expanding its industry dashboard to include the nutrition industry, among others. Based on the largest consumer media study in Switzerland, MACH Consumer, the interactive tool provides both a quick overview and an individual analysis of current figures and trends in eight different consumer segments.

The dashboard provides industry representatives with a compact overview of consumer behaviour in the respective sub-market, including market structures, target groups and market potential. Clear visualisations offer a summary of customer potential in the most important market segments and the positioning of the relevant brands in the industries in question.