IGEM Academy ‘Research on the use of Print, Cinema & (D)OOH and strategic intermedia planning’

The IGEM training introduces target group research for print and cinema. Felix Mende from SPR+ presents insights into research on out of home advertising  (D)OOH, and Marie-Ange Pittet from WEMF shows concrete examples of strategic analysis and planning with different media types.

Participants will learn how data for print media, cinema and outdoor advertising is collected and, using practical examples, how strategic and analytical planning works with the help of intermediate data.

The event will be held in French.

Date: Monday, 19 January 2026
Time: 9:00 a.m. – 12:00 p.m. (reception from 8:45 a.m.)
Location: QoQa QG, Route de la Chaux 4C, 1030 Bussigny-Lausanne

Registration: by Thursday, 15 January 2026 at the latest at https://www.igem.ch/event/recherche-utilisation-jan-2026/