Swiss online research: WEMF takes over operational management

Online Data Switzerland and WEMF AG für Werbemedienforschung are jointly leading Swiss online research into the future. With immediate effect, WEMF will take over the operational management of research activities.

WEMF guarantees the reliability and quality of Swiss online research through clearly defined guidelines. In doing so, it ensures uniform and comparable traffic measurement and thus fair conditions for participants in the Swiss online market.

WEMF also acts as the central point of contact for participating publishers. In addition, it coordinates data collection with Kantar Switzerland AG (Kantar Media), which remains responsible for technical traffic measurement. WEMF remains responsible for processing and publishing the measurement data on the ‘NEXT>LEVEL’ portal.