Online traffic data

Description

Online traffic data from Online Data Switzerland (ODS) makes it possible to quantify access to websites and apps. The data of participating online providers is collected on behalf of Online Data Switzerland. WEMF manages research activities on behalf of ODS and ensures uniform, comparable traffic measurement and thus fair conditions for participants in the Swiss online market. The quantitative survey is carried out according to uniform standards as part of a comprehensive survey, which ensures the access figures are extremely accurate and can be compared in full between the participating services. Both the number of visits and the average duration per visit for brands and networks can be evaluated and compared for analysis purposes.

The data for the previous month is published around the 10th day of each month. 

Link to the data in NEXT>LEVEL

Benefits of the advertising and media market 

• Basis for strategic decisions about own online platforms
• Increased competitiveness and attractiveness among advertising partners
• Consolidation of trust among users, advertisers and business partners of a media brand
• Cementing of market position and opportunity to tap into new business models

Contact

For questions regarding content or methodology: ods@wemf.ch
If you are interested in participation, communication or contractual matters: onlinedata@chmedia.ch