News portals bluewin.ch (blue News) and Watson have been added to MACH Strategy

Two new websites are now included in the national intermedia study MACH Strategy. The bluewin.ch (blue News) and Watson news portals are available in the Websites/Apps category. Both platforms are among the largest advertising-financed news portals in German- and French-speaking Switzerland. WEMF is pleased that two further important online advertising platforms can be accounted for in the MACH Strategy.

The MACH Strategy study published by WEMF is used by all LSA agencies in Switzerland for campaign planning purposes and to evaluate media strategies. With the addition of bluewin.ch (blue News) and Watson, the study offers further valuable data for these companies to plan their media strategies.