Marc Sele at the DEX24

DEX24 Conference will take place on Wednesday, 20 November 2024 at Frame Zurich. Speakers will present keynotes, masterclasses and workshops on current digital marketing topics. The conference is an event of IAB Switzerland Services AG and is organised by the IAB Switzerland Association. 

Dr Marc Sele, Deputy CEO and Executive Director of Data and Tools at WEMF, will also be there. He will be presenting RAPID. With the RAPID dataset, it is possible to enrich predictions in real time with user information from the comprehensive MACH dataset via an interface connection (API). This opens up a wide range of possibilities for sharpening the profiles of online users and displaying targeted content and advertising.