The implementation will take place in stages:

New developments in 2020

The annual number of MACH Basic interviews was reduced from 19,000 to 15,000 in 2019. This change first became apparent in the 2020 spring publication. The reduction in the number of interviews is, however, more than compensated for by the combination of two survey years, which was already introduced in 2018.

Since the 2020 autumn publication, the MACH Basic readership study, the MACH Consumer consumption media studies and the MACH Radar psychography study have been published as a joint data set, which further enhances the value of the studies. With this innovation, the planning process involving several MACH studies has been simplified for media agencies. In addition, psychographic and consumption target groups receive more samples, which has a positive effect on the analysis options.

Innovations 2021

As of the 2021 autumn publication, the current title coverage (BRS/cRR) will be supplemented by additional information on the quality of a contact and reader loyalty. This means that we will also find out how intensively the readership of a press title uses it effectively and how strong the bond is between them and the title. Pick-ups (reading acts), reading duration and quantity as well as reader loyalty (question regarding missing the title) are shown. However, due to the lower sample numbers (exclusion of interviews during the Corona lockdown) and the still ongoing special situation in Switzerland, these are published at the title group level for the time being.

The current publication series of the MACH Radar ended with the 2020 edition. This will be replaced by the new MACH Values study as of autumn 2021. The values, reach and brand affinities of the readerships in comparison with the competition are presented in visualisations that are easy to understand.

Innovations 2022

With regard to telephone recruitment for the MACH studies, the proportion of mobile telephone numbers in the initial sample will be greatly increased. In addition, the online MACH Basic questionnaire will be approved for completion via small screen devices. Finally, the survey methodology for the consumption questions will be changed from a written to an online questionnaire. Through these measures, the increasing digitalisation of society is also taken into account. These changes affect the collection of data that will be included in the publications as of autumn 2022.