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Activities / hobbies
- General activities
- Newspaper / magazine subscriptions
- Politics
- Donations
- Gambling and competitions
- Sports
- Cinema
|
~ 40 types of sport, ~ 34 brands for sports clothes / shoes
|
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Advertising
|
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Alcoholic drinks
- Beer
- Wine
- Champagne
- Alcopops
- Aperitifs
- Other, such as spirits, gin, vodka, rum, whisky, cognac, etc.
- Purchasing of alcoholic beverages
|
~ 31 brands
~ 22 stores
|
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Attitudes towards specific topics
- Opinion leadership / consulting
- Brand, quality and price orientation
- Sustainability
|
|
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Body care / cosmetics
- Haircare products
- Body care products
- Facial care products
- Fragrance products
- Cosmetic products
- Dental care products
- Menstrual products
- Shaving the beard hair
- Purchasing of body care products
|
~ 32 brands
~ 43 brands
~ 32 brands
~ 37 brands
~ 18 brands
~ 10 brands
~ 8 brands
~ 22 stores |
 |
Cars / mobility
- Use of transport
- Use of shared mobility / public transport
- Cars
|
~ 46 car brands: ownership / purchase intention |
 |
Clothing / fashion / watches / jewellery
- Clothes / shoes
- Watches
- High-quality jewellery
- Purchasing of high-quality jewellery / watches
|
~ 93 stores
~ 31 brands
~ 18 stores |
 |
Energy supply
- Type of household electricity
|
|
 |
Finance
- Finance / banks
- Assets
- Credit cards
- Investments / investment behaviour
|
~ 23 banks
~ 4 credit cards |
 |
Food / cooking / nutrition
Food:
- Meat / fish
- Vegetables / salad / fruit
- Side dishes
- Dairy products
- Sandwich spreads
- Pastries / desserts / ice cream
- Snacks / nibbles
- Cereals
- Functional foods / special nutritional products
- Plant-based substitute products
- Ready-made products
- Food shopping incl. baby food
Cooking:
- Nutrition: vegetarian / vegan Takeaway food on offer
|
~ 22 yoghurt and ~ 27 cheese brands
~ 19 stores |
 |
Further education / hobby courses
- Intentions to attend a course in next 12 months for 9 types of course
|
|
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Health
- Over-the-counter medication
- Glasses / contact lenses
- Hearing aids
|
~ 15 opticians |
 |
Household / cleaning
- Laundry detergent
- Washing up liquid and cleaning products
- Purchasing of cleaning supplies
|
~ 26 brands
~ 11 stores |
 |
Household appliances
- Consumer electronics / cameras
- Telecommunications / internet
- Computers (PC, tablet, etc.)
- Smartwatch
- Purchasing of consumer electronics
- AI-based applications
- Household appliances
- Purchasing of household appliances
|
~ 14 mobile phone brands, 11 mobile phone operators
~ 14 computer brands
~ 23 stores
~ 35 brands of household appliances
~ 20 stores |
 |
Information-gathering
- By media
- By product group
|
|
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Insurance / health insurance companies
- Types of insurance taken out
- Insurance changes within last 12 months
- Change of health insurer within last 12 months
- ~ 12 insurance companies
- ~ 17 health insurers
|
|
 |
Living / furnishings / DIY
- Living situation
- Furnishings
- DIY
|
~ 44 furniture stores
~ 9 stores |
 |
Non-alcoholic drinks
- Mineral water
- Soft drinks
- Energy drinks / sports drinks
- Non-alcoholic beer
- Coffee / tea
- Milk / chocolate drinks / malt drinks
- Functional beverages
- Purchasing of non-alcoholic beverages
|
~ 26 brands
~ 25 brands
~ 25 coffee brands
~ 19 stores |
 |
Pets
- Type of pets
- Dogs / cats
- Purchasing of pet food
|
~ 17 dog and ~ 22 cat food brands
~ 14 stores |
 |
Shopping habits
- General shopping
- Online / catalogue shopping
- CO2 compensation for online purchases
- Purchasing frequency
- Frequency of visits to shopping centres
- Shopping on promotion days
- Purchasing of entertainment media
- Customer card ownership
|
Buyer group and items purchased
~ 27 physical stores, ~ 26 online stores, ~ 4 online marketplaces
~ 194 shopping centres
Books / films / music |
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Smoking
|
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Travel / holidays
- Holidays (holiday types, budget, types of accommodation)
- ~ 32 destinations in Switzerland and abroad
- Short trips (holiday type, purpose
- ~ 30 tour operators
- ~ 27 airlines
|
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Overview
