Welcome, Patti Basler, moderation

Topic Impulse, Jürg Weber, Chairman of the Board of Directors WEMF

Decision-making basis for the optimal media mix, Dr. Jella Hoffmann, Executive Director of Research and Development WEMF

Facts for more certainty, Diego Quintarelli, Sales & Marketing Officer Clear Channel and Dr Marc Sele, Director of Data and Tools WEMF

Short interview with Marco Bernasconi, CEO WEMF

Self-check for marketing and media professionals, Siri Fischer, Managing Director IGEM and Guido Trevisan, CMO Goldbach (Switzerland) Group AG

KEYNOTE - Strategies for better decisions, Mikael Krogerus and Roman Tschäppeler, Keynote Speaker

New psychographic study for efficient market cultivation, Roger Lang, Senior Product Consultant WEMF

Further developments in the MACH research system, Harald Amschler, Deputy CEO WEMF

Adoption, Patti Basler, Moderation

Exclusive Q&A with keynote speakers Mikael Krogerus and Roman Tschäppeler