MACH Strategy: Record-high usage by media agencies

The MACH Strategy developed by WEMF AG für Werbemedienforschung enables all Swiss media agencies to plan their campaigns efficiently and based on data. The most comprehensive intermedia study in Switzerland is continually being expanded to include new media genres. This makes it an indispensable tool in media planning – as shown by the current usage figures.

Today’s publication of the new figures marks the first time that the categories gaming (including gaming genres) and POS (point of sale) have been included. New messenger services, additional social media platforms, a streaming network and expanded podcast genres were also integrated. These complement the existing categories in the study: press, cinema, TV, streaming, radio, podcasts, websites/apps, social media, messenger services, out-of-home/digital out-of-home, digital signage, public transport, direct mail and e-mail marketing.