IGEM-Digimonitor 2025

For the first time, a majority of the Swiss population is using AI tools. This is shown by the Digimonitor study conducted by the Interest Group for Electronic Media (IGEM) and WEMF AG for Advertising Media Research. However, there is a significant gap between age groups: the younger the respondents, the more frequently they use ChatGPT and similar tools. Messenger services, digital news and TV/video streaming are the most widespread among the entire population, followed by traditional television and audio streaming.