AI as a purchasing consultant – still rarely used in Switzerland

^{Figure: Holiday information channels in percent}

Artificial intelligence has reached the general public. But when it comes to the specific information behaviour of individual product groups, a differentiated picture emerges. WEMF’s current MACH Consumer study surveyed for the first time the extent to which AI-based applications are used as a source of information in various areas, such as holidays or insurance services.

The MACH Consumer study was published with the following additional innovations, among others:

• Sports brands and shops (e.g. Transa)
• Public transport subscriptions (e.g. GA Night)
• Online marketplaces (e.g. Ebay)
• Television, internet and mobile phone providers (e.g. Galaxus Mobile)
• Shoe and clothing shops (e.g. Shein.com)
• AOP products for cheese brands (e.g. Gruyère)
• Question about changing basic or supplementary health insurance